UNICORN is a fully automated marketing platform
built to be a standard for the digital marketing industry.
UNICORN is the first company in Japan to be recognized as an Apple Search Ads Partner.
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MISSION
Why UNICORN exists
For the potential of all those involved in digital marketing
UNICORN enables machine learning to predict the future of ad serving. Our goal is to achieve the true state of marketing, where you can focus only on thinking.
Automate tasks that shouldn't be performed by humans in digital marketing operations processes to reduce inefficient simple tasks from the industry. We also eliminate all valueless advertising due to fraudulent delivery. "Thoughtful advertising" is delivered to the users as "information worth interacting with," as it should be.
To transform advertising into a freer and more influential entity, UNICORN will be a new guideline for the future.
REDEFINE
Digital Marketing
Redefining Digital Marketing, and what people should be doing in the future
UNICORN redefines the business process of digital marketing, which has been supported by human operations, in order to provide the essential value that advertising should have, and realizes an environment where people can focus only on the process of giving shape to their thoughts, which is what they should be facing.
UNICORN 3 CORE
The 3 cores that make UNICORN unique. Let the machine do what the machine is good at, and let the person decide what appeals to the user are most effective. It allows you to focus on the essential work that you should be facing.
In addition to one of the largest impressions in the country, we select the best ad from among more than 10,000 ads and bid on it in 0.01 seconds. We determine the value of your ad and bid on it in a blistering 0.01 seconds.
UNICORN's high performance isn't just about speed. We have unique ad-fraud protection based on our delivery and engagement track record, as well as our destination discard and support essential decisions with the right indicators.
FEATURE
Select According to needs
Achieving both engagement and performance.
Select the feature MODE you want to see.
For those who want to achieve effective ad delivery with a focus on KPI achievement
HIGH PERFORMANCE
An unparalleled high-performance ad serving platform that combines machine learning predictions and artificial rules
All of the 500,000 impressions per second of traffic was run through machine learning to create over 100 Predict the value of each impression based on data labels. It delivers unparalleled advertising effectiveness that has not been possible with traditional ad platforms.
Available traffic per month
600,000,000,000+
impressions
600 billion impressions are available per month. One of the largest in Japan.
Predicting the Value of Impressions
100+
decision factors
500,000+
impressions per second
Based on more than 100 decision criteria, we predict the value of 500,000 impressions per second*.
* Maximum number of ad requests per second received from SSP
Decision criteria for value prediction10 / 92
A selection of key learning features.
Placement
- Category
- Domain
Creative
- Format
- Size
- Evaluation of the advertising targets
- Appeal Category
Audience Environment
- Model
- Connectivity (Wi-Fi / Cellular)
- Hour
- Region
Speed to determine unit price
500K+
impressions per second
10K+
patterns
0.01
seconds
Choose the most appropriate ad from over 10,000 different ads for 500,000 impressions per second.
The time it takes to determine its bid price is 0.01 seconds.
Delivery performance tolerance to target CPI is ±20%
Optimized by machine learning prediction and adjustment, the tolerance of actual delivery to the target CPI is ±20%. The traffic we handle is 500,000 impressions per second. UNICORN predicts the value of every single impression 24/7 and keeps changing the bid price. Such a task is impossible for a person to perform.
The reason why UNICORN can continue to have high performance is because of various anti-fraud measures and machine learning Value predictions every 0.01 second derived from over 100 data labels. The system then learns from the delivery data and automatically adjusts the bid price and delivery volume.
ARPU is often higher than organic, and both ARPU and ROAS perform better after 30 days. As a result of this highly accurate and hassle-free ad delivery, it is used by about half of the top-growthing game apps in both iOS / Android app stores.
* As of June 2020. In the Japanese rankings.
FRAUD PROTECTION
Unique Fraud Protection based on actual delivery and engagement data
Detects delivery patterns that result in unusual delivery results. Eliminate them from the buying targets and deliver only with ad effective delivery patterns. On top of that, it also excludes unintentional user clicks on the creative to prevent ineffective ad delivery.
Various Ad Fraud measures currently in place
UNICORN uses a sophisticated fraud detection algorithm to automatically determine whether ad serving slots are worthwhile or not. Clicks for both image and video are measured excluding false clicks, allowing us to assess the intrinsic ad value.
Fraudulent click slot detection
Detects and blocks the slots that generate fraudulent clicks.
Blocks the slot that cannot be visually confirmed
Automatically block slots that cannot be seen by the eye.
Bot access detection
Detects access from bots and eliminates them from the buying process.
Elements we are evaluating to prevent ad-fraud 3 / 15
The following is a selection of important elements. About half of the impressions will be excluded from bidding before the value is predicted.
False tap rate
Eliminate ad slots with high false tap rates
Block List
Exclusion of illegal content sites, adult sites, etc.
Audience category
Block all non-human access, such as bots and crawlers, at once
APPLE SEARCH ADS
Apple Search Ads can also be fully automated and operational.
In addition to the fully-automated display ads that UNICORN has been running, we can now run Apple Search Ads in a fully-automated manner.Automatically retrieve keywords from relevant content for apps and games that are being advertised in the App Store.By crossing these unique segments, you can effectively manage your ads according to predetermined KPIs.
For example, if you have 1,000 keywords, there are about 200,000 patterns you can create with keywords x age x gender x with or without App installed.UNICORN uses these 200,000 patterns to make value predictions and keeps changing the unit price per bid 24/7, 365 days a year without a break. It is impossible for a person to perform these tasks.
* Apple Search Ads are the ad spots that appear at the top of the App Store search results.
UNICORN is the first company in Japan to be recognized as an Apple Search Ads Partner.
Human vs UNICORN
There are about 200,000 combinations of 1,000 keywords x age x gender x with or without App installed. It is impossible to do this by hand.
ENHANCED CREATIVES
Higher performance with creativity that cannot be delivered elsewhere
Video can now be delivered to ad slots that used to be able to deliver only static images
Video can be delivered to ad spaces that were previously only available for still images.This provides additional inventory and the ability to deliver 16:9 ratio video, which is often used in video advertising, to 600 x 500 pixel ad slots, increasing the scope of appeal.
Video can be served in 600×500 pixel ad slots
Video in 16:9 ratio can be delivered in 600×500 pixel ad slots (text image added).
16:9 ratio video on 600×500 pixel ad slots (no text image)
Playable Ad to simulate the app experience
Playable Ad allows users to simulate the experience of an app before they install it, making the app more appealing to a wider audience.
For more information on the features that can be used to increase user engagement with digital ads, see UNICORNMODE : ENGAGEMENT .
For those who want to use digital ads to increase opportunities to reach out and engage with users
ENHANCED CREATIVES
Unlocking the potential of digital advertising and enabling a new form of user communication
Rather than just displaying an image, we created a creative to attract interested users to actually see and experience it.
Video can now be delivered to ad slots that used to be able to deliver only static images
This provides additional inventory and the ability to deliver 16:9 ratio video, which is often used in video advertising, to 600 x 500 pixel ad slots, increasing the scope of appeal.
Video can be served in 600×500 pixel ad slots
Video in 16:9 ratio can be delivered in 600×500 pixel ad slots (text image added).
16:9 ratio video on 600×500 pixel ad slots (no text image)
Interactive ads with 3D models can be delivered in addition to video
Interactive advertisements that users can actually touch, rotate, zoom and change colors. By using 3D models, product and brand appeal can be communicated more realistically, and user interaction data can be captured and utilized for delivery.
Examples of datasets that can be captured with interactive 3D ads
Below is the dataset we're getting from the BMW 3 series interactive 3D ad. The datasets that can be collected vary depending on the product or service.
- viewable impression
- Over 50% of the display area and over 1 second of display time (IAB standard)
- click
- Number of button taps
- CTR
- Click / Viewable Impression×100
- change_item
- Total number of items changed
- change_item_x
- Total number of items changed to [ x ] (in the example in the figure, if you change the item to turn on the lights or angle of the car)
- rotation
- Number of rotations of the 3D model
- zoom
- Number of zooms on the 3D model
- reset
- Number of times you zoom in on a 3D model and then press the reset button to return it to its original state.
- stay time
- Duration for interaction
USER ENGAGEMENT
Only those users who want to express their thoughts, and those who can understand your thoughts, can be reached.
You can only deliver to designated sites/apps in advance. Machine learning delivery adjustments based on user engagement allows you to reach out to groups of users (clusters) that have shown real interest.
USER DEVICE
300,000,000+
Total number of user devices that can be engaged per month
SITE / APP
50,000+
Total number of websites/apps combined that can be engaged / month
USER ENGAGEMENT
20+
Types of Measurable Engagement
Eliminate ad-serving sites that are potentially damaging to your brand image in advance
In addition to our proprietary distribution block list management, we reduce the risk of damage to the image of each brand by implementing an ad-verification solution.
UNICORN's Partnered Ad-Verification Vendors
DECIDE WITH CONFIDENCE
Support for making essential decisions based on the right metrics
Fraudulent ad displays and non-human ad engagement are thoroughly eliminated, and only engagement that is directly related to the user's interests is reflected in the report, allowing you to focus on essential decisions.
Various ad-fraud measures currently in place
UNICORN uses a sophisticated fraud detection algorithm to automatically determine whether ad serving slots are worthwhile or not. Clicks for both image and video are measured excluding false clicks, allowing us to assess the intrinsic ad value.
Fraudulent click slot detection
Detects and blocks the slots that generate fraudulent clicks.
Blocks the slot that cannot be visually confirmed
Automatically block slots that cannot be seen by the eye.
Bot access detection
Detects access from bots and eliminates them from the buying process.
REACH POTENTIAL USERS
Acquiring potential customers through essential metrics and hybrid ad serving engines
For example, men in their 40's with a high income are the most likely to buy a luxury watch.
Targets are not set at random, but are generally derived from a variety of factors, such as the original product or service philosophy, the results of past marketing strategies, the user segment you want to reach, and the axis of appeal for each advertisement.
UNICORN thoroughly eliminates fraudulent ad displays and non-human ad engagement. A hybrid ad serving engine that uses a wide range of delivery targets, essential metrics and machine learning to assume the most appropriate user groups based on delivery results, allowing you to reach untargeted, latent user groups.
The delivery results give you visibility into which segments of users your ad message is reaching, allowing you to determine if you are targeting the right audience in the first place and discovering potential new user groups for your brand or product.
For the features that focused on achieving KPIs See UNICORNMODE : PERFORMANCE.
CHALLENGES
Overcome
We solve a variety of digital marketing challenges
UNICORN solves a wide range of challenges for digital marketing and the individuals involved in the business.
For those who want to achieve effective ad delivery with a focus on KPI achievement
![UNICORN [MODE : PERFORMANCE]](../img/mode-performance03.svg)
- I need to improve the efficiency of ad delivery and operation
- Looking for a simple and easy to use solution
- Demanding a higher quality of users
- I'm worried about ad-fraud and brand safety measures
- I want to be effective without the hassle of non-essential work.
For those who want to use digital ads to increase opportunities to reach out and engage with users
![UNICORN [MODE : ENGAGEMENT]](../img/mode-engagement03.svg)
- We want to deliver beneficial surprises to our users as advertisements.
- We want to strengthen our brand with quality, creative advertising.
- I'm not sure how to acquire users
- I want to deliver advertisements by using marketing data effectively
- You want to boost your creativity but feel limited by your resources.
UNICORN can solve all of the above issues. Please feel free to contact us for more information.
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UNICORN is a fully automated marketing platform built to be a standard for the digital marketing industry.
